News Release: From Newspaper to Electronic News Broker

Media companies experimenting with electronic publishing are seeking for sustainable business models. Based on the case of the leading Danish business newspaper, Børsen, the move from traditional publishing towards electronic publishing is analysed. After a brief review of Børsen’s current business and core competences, the challenge of ‘going digital’ is examined from three perspectives – the customer value propositions offered, the value chain activities to be considered, and the timing of entry into electronic publishing. The economic concept of syndication is applied as the strategic option for Børsen in its future elaboration of a sustainable business model.